Virally advertising an exhibition

Currently thinking about areas I am interested in that aren’t current marketed in a viral way. Looking at exhibitions – 2 that I think could be interesting are:

Sexual Nature, Natural History Museum

Timeout describe it as ‘The sexual habits of the animal kingdom are unveiled in this exhibition which, drawing on 100 objects from the collection, uncovers the diversity of methods exploited in seduction and reproduction in nature. The exhibition contains frank information and imagery about sex.’

The only problem with this is that it a major exhibition at a major museum that has already had a large poster advertising campaign on the tube. An alternative could be:

Dirt at the Welcome collection

Timeout says ‘The Wellcome’s spring 2011 exhibition looks at dirt and cleanliness – their meanings and our attitudes towards them over the centuries. Some 200 artefacts, spanning visual art, documentary photography, cultural ephemera, scientific artefacts, film and literature, explore a history of disgust and delight in the grimy truths and dirty secrets of our past and look at the future of filth. Inspired by Mary Douglas’s observation that dirt is ‘matter out of place’, the show introduces six different places as starting points for exploring attitudes towards dirt and cleanliness: a home in seventeenth-century Holland; a street in Victorian London; a hospital in 1860s Glasgow; a museum in Dresden in the early twentieth century, a community in present-day Delhi; and a New York landfill site circa 2030. Highlights include paintings by Pieter de Hooch, the earliest sketches of bacteria, John Snow’s ‘ghost map’ of cholera and scientific paraphernalia relating to Joseph Lister. Contemporary art includes a bejewelled broom by Susan Collis and video pieces by Bruce Nauman.’


About igoekev

Graphic Designer, recently moved to London to study Master in Communication Design at Ravensbourne View all posts by igoekev

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